Whitening Oral Care

Whitening oral care products can be developed using different formulation approaches, ingredients and delivery formats.

From gentle, daily-use formulations to more targeted whitening solutions, products can be designed to balance efficacy, safety and user experience.

Products

Whitening oral care products can be developed across multiple formats including:

Tooth Powder (including charcoal-based): anhydrous formats supporting alternative positioning and surface stain removal approaches

Toothpaste & Toothpaste Tablets: daily-use formats allowing integration of different whitening systems and positioning strategies
Mouthwash (liquid, oil-based or tablets): complementary formats supporting whitening routines alongside oral hygiene

Additional product formats can be explored depending on your project requirements and market positioning.

Whitening formulations can incorporate a variety of ingredients selected based on performance, positioning and regulatory considerations.

Commonly used ingredients include: Kaolin, Calcium Carbonate, Activated Charcoal, Abrasive Silica, Perlite, Sodium Bicarbonate, etc.

Additional ingredients can be integrated depending on your formulation strategy and target claims.

Formulations can be built on different base systems, influencing texture, stability and overall product profile.

Available base options include: Water, Oil, Glycerin, Aloe, Mineral-based systems

Base selection can be tailored depending on your formulation approach, ingredient strategy and product positioning.

Formulation parameters can be adjusted to align with different regulatory frameworks and brand positioning. Available options include:

Fluoride / Fluoride-free: depending on market requirements and desired product positioning

These options allow the development of whitening products adapted to different markets and consumer expectations.