Mouthwash
Mouthwash formulations can be developed across a wide range of compositions, ingredients and functional positioning.
From alcohol-based to alcohol-free solutions, formulations can integrate different active ingredients and sensory profiles depending on the desired performance and user experience.
Ingredients
Mouthwash formulations can integrate a wide range of active ingredients depending on the desired functionality, performance and positioning.
Commonly used active ingredients include: hydroxyapatite, prebiotics & probiotics, essential oils, erythritol.
Additional ingredients can be incorporated depending on your specific project requirements, formulation goals and target claims.
Functional Benefits
Mouthwash products can be developed to deliver a range of targeted functional benefits beyond basic freshness.
Formulations can be designed to support breath freshness & odor control, antibacterial action, gum care, enamel support, microbiome balance, detox.
Multiple benefits can be combined within a single formulation depending on your project.
Format
Mouthwash products can be developed in different formats depending on usage, formulation approach and positioning. Available formats include:
Liquid (water-based): the most common format, offering compatibility with a wide range of ingredients
Liquid (oil-based): alternative format supporting natural and premium positioning, also known as Oil Pulling.
Tablets: solid formats designed for convenience, portability and reduced water content
Additional base systems can also be used, including glycerin-based formulations, aloe vera-based systems or various oil blends, depending on your project.
Packaging
Packaging can be selected depending on product format, positioning and usage. Available options include:
Bottles (plastic, glass or aluminium): suitable for liquid formulations, from cost-efficient to premium positioning
Jars (glass or aluminium): adapted to tablets or alternative formats, offering both practical and premium solutions
Options
Formulations can be adapted based on regulatory requirements, target market and brand positioning.
Available options include:
Fluoride / Fluoride-free: formulations can include fluoride for cavity protection or rely on alternative systems such as hydroxyapatite or mineral-based ingredients
Alcohol / Alcohol-free: alcohol-based systems for specific functional positioning or alcohol-free formulations for sensitive users and natural positioning