Toothpaste
Toothpaste products can be developed across a wide range of formats, formulations and functional positioning.
From traditional paste to tablets or powder formats, formulations can combine different bases, active ingredients and technologies to meet specific performance, regulatory and market requirements.
Texture
Toothpaste products can be developed in multiple formats, each offering different advantages in terms of formulation, usage and positioning.
Paste : the most established format, offering versatility in formulation, texture and performance
Tablets : solid formats designed for convenience, portability and water-free positioning
Powder : anhydrous formulations allowing high concentration of actives and alternative usage
Ingredients
A wide range of active ingredients can be incorporated depending on the desired functionality and positioning.
These may include hydroxyapatite for enamel support, erythritol for microbiome balance, mineral-based systems or pre- and probiotics, allowing the development of products aligned with both performance and ingredient-driven strategies.
Additional active ingredients can be integrated depending on your specific project.
Base
Different formulation bases can be used to define texture, stability and ingredient compatibility.
Water-based systems remain the most common, while oil, aloe vera or anhydrous bases can be explored to support specific positioning, formulation strategies or product concepts. The choice impacts product performance, sensory profile and formulation possibilities.
Fluoride Options
Formulations can be developed with or without fluoride depending on regulatory requirements, target market and brand positioning.
Fluoride-based systems are widely used for cavity protection, while fluoride-free formulations rely on alternative active ingredients such as hydroxyapatite or mineral complexes.
Packaging Options
Toothpaste products can be packaged in different formats depending on formulation type, positioning and user experience. Common options include:
Plastic or aluminium tubes: widely used for paste formulations, offering flexibility in cost, protection and positioning
Glass or aluminium jars: suitable for paste, powder or tablet formats, supporting both premium and alternative product concepts
A category where every detail matters, formulation, texture, performance.
Get it right from the start.